Favre’s economic impact on Bucs

Brett Favre is obviously one of the NFL's biggest draws, and a Forbes.com piece today talks about how the Bucs would instantly become one of the league's most marketable teams if Favre comes.

"Favre's move to Tampa, Fla., if it happens, would certainly create a new wave of marketing angles for the otherwise nondescript team," the story says.

The story points to the ratings of last year's  NFC title game, which received 53.9 million viewers, 10 million more than the Bears-Saints conference championship game.

"The NFL, though, would probably prefer the more dramatic story line of Favre moving to Minnesota, a division rival of the Packers that the schedule makers have playing at Green Bay on the opening Monday night of the season on Sept. 8 (exactly why Green Bay doesn't want to see him there). Alternatively, the presence of Favre in New York would bring a boatload of marketing opportunities all its own.

But Tampa is still the NFL, and plenty of fans will be curious to see how his comeback turns out."

The author, however must be color blind. He describes the Bucs' team colors as "orange and brown."

-- EDUARDO A. ENCINA

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