The New Super Bowl Logo Blows

For the past 20 years or so, Super Bowl logos have usually had something to do with the city in which the game is held. There are lots of examples. When the game is in Pasedena, the logo has a rose in it. The logo for the 1993 Super Bowl in Atlanta was mostly a peach. San Diego had a lighthouse, Houston had an orbit theme, Detroit looked all industrial and steely, and Miami looked like the sign for a disgusting motel where you pay a hairy Cuban hooker to do humiliating things to you as you lay bound and gagged on a soiled mattress. They're supposed to remind you of the city. If that's the case, what the fuck in Tampa is this supposed to remind you of?

"Welcome to Tampa! Come visit our famous five yard line!" "Welcome to Tampa! We know how to use the skew function in Photoshop!" "Welcome to Tampa, home of the Patriots!"

I mean, this is Tampa. Couldn't they have at least made one of the "I"s look like a stripper pole?

And on top of having nothing to do with the region, the logo itself is completely unremarkable and barely worthy of the $50 the artist received on his eBay auction to create it. For example, by using the same color for the Roman numerals as the endzone, the "III" looks like a "W". And speaking of the Roman numerals, why are they sans-serif and all alone? Serif = formal and important, which this game is. If you're not going to use serifs, you should have something around the numerals to make them, you know... interesting. Otherwise it looks incomplete and shitty. And sure enough, it does.