Don’t Apologize For Your Fucking Language, Jon

During the part of the game yesterday when each team was taking time outs like Buckhead wives take Vicodin, the Fox crew focused on Jon Gruden blowing up at the officials and broadcast an f-bomb or two. Now, he's apparently sorry.

"I've got to show much more poise in that situation."

Even the most casual Bucs fan knows that Gruden loves him some swearing. Like Ralphie's father, Gruden works in profanity the way other artists might work in oils or clay. It is his true medium. Highlight shows sound like Morse code when they show clips of Gruden coaching his players. Even the deaf know how much Gruden swears because it's so easy to read his lips on the sidelines. He swears so much that he can't help himself even in press conferences.

"This (expletive) MRI machine, excuse my language, it's not for me, you know what I mean?

That's how it should be done -- a simple "excuse my language" and move on. Gruden has never apologized for his coaching methods or style, and for the most part it has worked out pretty well for him. Players admire his energy and enthusiasm and say he has a lot of "juice". If anything, he needs to show less poise in those situations. I always thought after a timeout that the play clock started after the ball was set, but Luke McCown had to burn a timeout because the officials were slow in setting the ball and he couldn't get the play called. Gruden lost his shit, and rightfully so. Coaches aren't allowed to criticise officials in any way; they get heavily fined for even saying they disagree with a call, regardless of how respectfully it's done. Gametime is different and shouting at officials is tolerated on the field, so why not take advantage of it? Especially when there's a small chance that something could be done about it. It's not his fault that Fox didn't catch it in time.